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Executives of Adidas, Reebok and its retail partner, BELLE, attended the Reebok China Program press conference
March 28, 2017, Beijing - today, global fitness leading brand Reebok in its cooperation in Beijing famous comprehensive gym Raw Fitness launched the Chinese aspiring plan, pass "challenge fitness" concept, aimed at China best fitness brand. Reebok and its parent company Adidas, as well as Reebok's exclusive retail partners in China, BELLE executives, and many other guests attended the scene. Reebok China spokesman (Wang Deshun, three Yuan Shanshan, Wu Lei) "one of the coolest Chinese grandpa Wang Deshun surprise appearance, profound interpretation of the life of Reebok fitness chain declaration" become an independent school to me".
Reebok brand spokesman Wang Deshun interpretation of "living sculpture""Reebok
Matthew O Toole, global president of Adidas Greater China director Gao Jiali (Colin Currie), and the Reebok brand general manager of Greater China Cha Weiwen (Chad Wittman) tells the story of the new Reebok Chinese plan at the scene, and share their interpretation of Reebok "to make me" brand spirit. The "workout to me" fitness manifesto aims to inspire people from all walks of life to discover their potential through physical fitness.
, Reebok brand, general manager of Greater China Cha Weiwen
"China coolest grandpa", the well-known actor, model and artist Wang Deshun in the field with the Reebok brand general manager of Greater China Cha Weiwen of the exchange, and share their unusual fitness course, and inspiring the wonderful moment. As one of Reebok's top three brand spokesmen, Wang Deshun has highlighted the appeal of Reebok brand to all age groups, and interpreted the brand spirit of "refining to me", breaking through the limit and becoming a better self. In addition, Wang Deshun also created a "living sculpture", in 2015 to participate in the Beijing fashion show, his body shape and constantly challenge the spirit of self, but also won him international acclaim. Wang Deshun began to focus on fitness at the age of 70, and age was no longer a problem in the quest for a goal in life.
, managing director of Adidas Greater China, Gao JialiCha Weiwen, general manager of Greater China at
Reebok brand, said: "at present, our Declaration of" out to me "has triggered a strong resonance among Chinese consumers and encouraged them to pursue a healthier lifestyle. For a fitness brand, the Chinese market currently has a unique investment advantage. We are determined to meet the needs of Chinese consumers, deliver our "challenge fitness" concept, and continue to provide consumers with an excellent brand experience."
Cha Weiwen, general manager of Greater China brand of Reebok brand, works with brand spokesperson Wang Deshun
Reebok is fitness
Reebok is deeply rooted in sports and has a long history of fitness, dating back to the early 80s and 90s of the last century. At that time, Reebok led the fitness category, launched a series of rather innovative styles of products, to lead the fitness trend.
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